Independent Music Publicity


‘Sadnecessary’ the debut album from German alternative electronic sensation Milky Chance – #1 in the German, Austrian, Australia, Swiss, French and Belgium iTunes charts, is scheduled for UK release 7th July through Ignition Records.

Clemens (vocals and guitar) and Philipp(DJ) met in an “Advanced Music Course” at the start of eleventh grade, and they immediately gelled when it came to music. They played in a local band until graduation, even though the group disbanded, Clemens and Philipp kept on making music. Weaving together elegant electronic production with acoustic guitars and lilting, lush vocals, they harnessed a style unequivocally their own.

Last year in their tiny self-built studio the duo cut their full-length debut ‘Sadnecessary’ and last summer they released it on their own Lichtdicht Records in Europe. Within a few weeks, lead single ‘Stolen Dance’ had reached number one on Hype Machine. To date ‘Stolen Dance’ has received over 35million Youtube views, topped iTunes and Shazam charts across the world. After being named BBC Radio 1’sTrack of the Day, ‘Stolen Dance’ was added to their B-List and C-Listat Absolute Radio.

Their only other U.K release, ‘Down by the River’, enjoyed strong support at Radio One from DJ’s including Zane Lowe and Fearne Cotton, whilst reaching number 9 in the Shazam worldwide chart. Using only their own Facebook pages and their nascent label’s infrastructure for promotion, the band have just finished a run of 100 sold-out European dates, driving themselves across the continent with a set of decks and a couple of guitars. They wowed audiences in the U.K at The Great Escape and a sold out show at London’s newest venue Oslo, which saw eager teenagers queue from 9 a.m to catch the duo’s live set. Within electronic music the vocals tend to be an afterthought, but with Milky Chance, the lyrics are absolutely paramount and ultimately, because of that emotional expanse, these songs will continue to resonate loudly with listeners everywhere.