Independent Music Publicity


Swell Publicity is a London-based independent music and entertainment publicity company.

Founded by Chris Latham, a former Head of Publicity at RCA/Sony Music UK who has also held senior roles at Polydor and Parlophone, we offer intelligent, targeted publicity campaigns. Our clients include Polydor Records, Island Records, Atlantic Records, Fiction Records, Caroline International, RCA Label Group, Play It Again Sam Recordings, Cooking Vinyl, Glassnote Records, Sunday Best Recordings, and Ignition Records.



“I spent several years working with Chris at Parlophone and found him an extremely able and intuitive PR, with a real understanding of the media and a passion for his artists”
Keith Wozencroft, former President of Capitol Music and Virgin UK


“Our work with Chris Latham at Swell aimed to balance the creative aspects of national press & the nuts and bolts needed to really tie a successful campaign together. The results were beyond our expectations in terms of coverage and accomplishment. All of this, achieved with a personable and calm air”
Sam Rumney, Glassnote Records


“Chris offers a creative, diligent and enthusiastic approach to the campaigns we have worked on together. I’ve been impressed by his attention to detail and he works well with the wider team, intuitively understanding the requirements of the campaign as a whole”
John Leahy Director, Ignition Records


“I worked with Chris on Justin Currie’s recent solo record and he’s been a great addition to the team. Not just the expert press campaign but also his instinct for who is the right photographer or biog writer for example has been spot on each time. A thorough and passionate PR”
John Reid, JPR Management


“Chris is my absolute favorite. But please don’t work with him because I need him for everything that I’m working on!”
Robbie Lackritz, Manager Feist & Bahamas