In addition to our publicity business, Swell offers a styling and style consultancy service.
We understand music photography and imagery, and that what an artist wears influences how they are perceived and positioned. We love clothes and have an encyclopedic knowledge of classic looks and labels. We try to avoid obvious ‘styling’, instead we work with the artist to improve their existing look. Our aim is to make the artist look like a better version of themselves. We mix vintage with high street and artisan labels to create an authentic and aspirational style. We can work over time with an artist to improve their wardrobe, so they have several key pieces they can draw upon for photoshoots and TV/public appearances.
“Chris really understands the importance of visual aesthetics and the value in how musicians are presented to the world. He has a genuine passion for menswear and is the only PR I know who can speak as authoritatively about music as he can about 21oz Japanese selvedge denim!”
Matt Davey, Co-Founder & Director, Probation London